Blog

According to a survey by Influencer Marketing Hub, “61% of marketers in 2023 have used AI in their marketing activities.” AI is inevitably making its way into the marketing field....

Despite making up 50.46% of the population and leading some of the most significant accomplishments in the world for transformative technological innovations, women still face unequal treatment and limited access...

Every good marketer and salesperson knows that an effective sales motion is tailored to the buyer’s unique needs and characteristics. Knowing your audience well enough to convince them to purchase...

March is an exciting time of year as we celebrate International Women’s Day and recognize the achievements of women around the world. As we reflect on the progress toward gender...

“How does a potential buyer make decisions?” “How can we effectively tell our brand story to increase customer acquisition?” “What will give buyers confidence in our company and our product?”...

If you’re not seeing the market traction you were expecting, or sales are taking longer than you forecasted, it’s probably time to evaluate the alignment of how you’re selling and...

UTMs are one of the oldest tools in the book for digital marketing and are crucial to improving upon your marketing strategy. They are the best way for marketers to...

When marketing to potential leads, longtime customers, investors, or industry partners, the persuasiveness of language, organization of data points, and articulating the value of your product is essential to encourage...

One of the biggest mistakes marketers make is focusing their communications on how they want to sell versus how their potential customers will buy. I refer to this as an...

Imagine this: Susie Q fills out a form to receive a gated ebook on your website and gets assigned to a Sales Development Rep who follows up. Meanwhile, Matty G...

A recent Forbes article shared that “Women around the world have been starting businesses 1.5 times faster than men over the last decade.” Creating a successful business is a dream...

It’s tough when you’re doing something for the first time. You don’t have the expertise, the people, or big budgets, but you need to move fast. We can do the...

Lessons from a Marketing Leader in a Fast-Growth Fintech Startup Jessica Brown International Women’s Day was on March 8th, and Proper Rebel wants to celebrate and shine a spotlight on...

Product/market fit is a well-tested and universally understood concept among the product management and marketing communities. However, if the audience can’t see how the product solves their “unknown need” from...

In my time in sales and marketing, no aspect of the lead journey has been more drama-filled than lead scoring. Lead scoring is a tool used to identify the sales-readiness...

To the Tenacious Young Founder: If you’re championing a startup, small or fast-growth business, have confidence in the need for your product or service and are ready to take your...

Entrepreneurs with bright ideas often face three common issues when it comes to product and company success. As we have said many times, good marketing is good strategy. However, this...

In our years in marketing, we have seen a lot of money invested in market research on all sorts of topics. In big companies, it results in a long meeting...

In our work with many early and mid-stage start-ups, we have seen a set of common mistakes that can derail growth. Start-ups are running fast, and everyone is so deeply...

Recently I opened a new business checking account, and my business partner and I spent some time deciding which bank to go with. What we discovered was that the banks...