Our Approach

Building a Strong Partnership

How we work with clients is inspired by the Double Diamond method for innovation. It's non-linear, iterative, and collaborative. It starts with a quick but thorough marketing assessment, where we listen to understand your goals, needs, what’s worked, and what’s in place today.

1. DISCOVER

By listening, we understand the problem you're trying to solve and what you want to achieve.

3. DEVELOP

Determine what needs to get done, when, and under what constraints – it's as simple as that.

5. OUTCOMES

Collect data. Analyze results. Share what it tells us, what it means and what we do next.
Our-Approach-Diagram

2. DEFINE

The market, competitors, buyers, what you’ve tried, and are doing. This informs what's needed.

4. DELIVER

Do what we said we were going to do. Get into market. See how it works. Refine. Iterate.
Our Approach - Discover

1. DISCOVER

By listening, we understand the problem you're trying to solve and what you want to achieve.
Our Approach - Define

2. DEFINE

The market, competitors, buyers, what you’ve tried, and are doing. This informs what's needed.
Our Approach - Develop

3. DEVELOP

Determine what needs to get done, when, and under what constraints – it's as simple as that.
Our Approach - Deliver

4. DELIVER

Do what we said we were going to do. Get into market. See how it works. Refine. Iterate.
Our Approach - Outcomes

5. OUTCOMES

Collect data. Analyze results. Share what it tells us, what it means and what we do next.