When marketing to potential leads, longtime customers, investors, or industry partners, the persuasiveness of language, organization of data points, and…
One of the biggest mistakes I see marketers make is focusing their communications on how they want to sell versus…
Imagine this: Susie Q fills out a form to receive a gated ebook on your website and gets assigned to…
A recent Forbes article shared that “Women around the world have been starting businesses 1.5 times faster than men over…
It’s tough when you’re doing something for the first time. You don’t have the expertise, the people, or big budgets,…
Lessons from a Marketing Leader in a Fast-Growth Fintech Startup Jessica Brown International Women’s Day was on March 8th, and…
Product/market fit is a well-tested and universally understood concept among the product management and marketing communities. However, if the audience…
In my time in sales and marketing, no aspect of the lead journey has been more drama-filled than lead scoring.…
To the Tenacious Young Founder: If you’re championing a startup, small or fast-growth business, have confidence in the need for…