Develop Personas and Uplevel your Marketing Efforts “How does a potential buyer make decisions?” “What do they want to hear?”…
If you’re not seeing the market traction you were expecting, or sales are taking longer than you forecasted, it’s probably…
UTMs are one of the oldest tools in the book for digital marketing. But, they are still the top way…
When marketing to potential leads, longtime customers, investors, or industry partners, the persuasiveness of language, organization of data points, and…
One of the biggest mistakes I see marketers make is focusing their communications on how they want to sell versus…
Imagine this: Susie Q fills out a form to receive a gated ebook on your website and gets assigned to…
A recent Forbes article shared that “Women around the world have been starting businesses 1.5 times faster than men over…
It’s tough when you’re doing something for the first time. You don’t have the expertise, the people, or big budgets,…
Lessons from a Marketing Leader in a Fast-Growth Fintech Startup Jessica Brown International Women’s Day was on March 8th, and…
Product/market fit is a well-tested and universally understood concept among the product management and marketing communities. However, if the audience…
In my time in sales and marketing, no aspect of the lead journey has been more drama-filled than lead scoring.…
To the Tenacious Young Founder: If you’re championing a startup, small or fast-growth business, have confidence in the need for…
Entrepreneurs with bright ideas often face three common issues when it comes to product and company success. As we have…
In our years in marketing, we have seen a lot of money invested in market research on all sorts of…
In our work with many early and mid-stage start-ups, we have seen a set of common mistakes that can derail…
Recently I opened a new business checking account, and my business partner and I spent some time deciding which bank…